LulaRoost Privacy Policy
This policy explains what LulaLou's Ltd Liability Co., doing business as LulaRoost ("LulaRoost," "we" or "us"), collects when you use the LulaRoost app and website, why we collect it, who sees it, and the choices you have. We don't sell your personal information, and we don't share it for targeted advertising. This policy is effective October 13, 2026, and is posted at lularoost.com/privacy.
What we collect
| Information | Examples | From |
|---|---|---|
| Account details | Name, email, phone number, password and profile photo | Riders and drivers |
| Payment details | Stripe collects and stores your card. We see only the card type and last 4 digits. | Riders |
| Location | Pickup and drop-off, and GPS location during a ride. For drivers, location while they're online. | Riders and drivers |
| Trip details | Trip ID, times, route, distance, fare, receipts and ratings | Riders and drivers |
| Messages and reports | In-app messages, support requests and safety reports | Riders and drivers |
| Device details | Device type, app version, crash reports and IP address | Everyone who uses the app or website |
| Driver records | License, vehicle, registration, insurance, inspection forms, and payout and tax details collected through Stripe | Drivers |
| Background checks | Criminal, sex-offender registry and driving-record results from Checkr. Checkr collects Social Security numbers directly; LulaRoost never does. | Drivers |
| Health rides | Only the medical equipment the booking organization lists, plus the pickup and drop-off times. We never collect a diagnosis or the reason for a visit. | Organizations that book Health rides |
| Recordings | Dash camera recordings a driver shares with us about a safety or insurance matter | Drivers |
We never ask whether you have a disability.
How we use it
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To provide rides: matching riders with drivers, showing each person what they need for the pickup, and navigation.
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To handle payments: calculating fares, charging riders, paying drivers and sending receipts.
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To keep rides safe: screening drivers, confirming identities, investigating reports, enforcing the Zero Tolerance Policy and preventing fraud.
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To communicate with you: ride updates, receipts, support replies and account notices, by app, text or email. We send marketing only if you opt in.
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To meet the law: keeping the records the Alabama Public Service Commission requires, filing quarterly fee reports, and handling taxes.
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To improve LulaRoost: fixing problems and making the app work better.
Who we share it with
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Your rider or driver. Before pickup, riders see the driver's photo and first name, the car's make, model, color and plate, and the car's location as it approaches. Drivers see the rider's first name, the pickup and drop-off, and the rider's rating.
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Service providers that run parts of LulaRoost for us: payments (Stripe), background checks (Checkr), maps (Google Maps), text and email delivery, and secure hosting and storage. They may use your information only to provide those services.
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Organizations that book a ride on their Business or Health account, for the rides they book.
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Insurers, to handle claims.
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Government and law enforcement. We share with the Alabama PSC as state law requires. We share with police only when they have valid legal process, or in an emergency involving danger of death or serious injury.
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A new owner, if LulaRoost is sold or merged. This policy would still apply to your information.
How long we keep it
| Record | Kept for |
|---|---|
| Trip records | 2 years from the trip |
| Driver records | While the driver is active, plus 2 years after they leave |
| Safety, discrimination and zero-tolerance reports | 2 years after the report closes |
| Payment and tax records | 7 years |
| Everything else in a deleted account | Deleted within 30 days |
Records involved in a lawsuit, subpoena, audit or investigation are kept until it ends. Our Account & Data Deletion page, at lularoost.com/account-data-deletion, has the details.
Your choices
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See or correct your information. Most of it is in the app. For a copy of the rest, email support@lulalous.com.
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Delete your account in the app (Settings > Delete account), or see our Account & Data Deletion page.
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Location. You can turn off location in your phone's settings, but the app needs it to request or give a ride.
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Texts and email. Reply STOP to any LulaRoost text to stop texts. We never share your mobile number, or your consent to receive texts, with third parties or affiliates for their marketing or promotional purposes. The Text Messaging Terms at lularoost.com/sms-terms give the details. Marketing emails include an unsubscribe link. Receipts and account notices are always sent.
How we protect it
Your information is encrypted, both stored and in transit. LulaRoost never stores full card numbers. Only staff who need a record can open it, and every access is logged. Screens show only the last 4 digits of license numbers. If a data breach affects you, we'll notify you as Alabama law requires.
Children
You must be 18 or older to have your own LulaRoost account. Riders under 18 ride only with an adult on the same ride, or, once LulaRoost offers them, on a teen account a parent sets up under the Teen Account Terms at lularoost.com/teen-terms. We don't knowingly collect personal information from children under 13, and we delete any account we learn was opened by someone under 18 outside a parent's teen account.
Changes to this policy
We'll tell you about important changes in the app or by email at least 14 days before they take effect.
Contact us
Email support@lulalous.com, or write to LulaLou's Ltd Liability Co., PO Box 65, Dothan, Alabama 36302.